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Why? Because he wants to celebrate overcoming a bout of sickness. Which is weird because when we’re over an illness we usually, you know, go out or drink a bunch, not change our name.
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Diddy said in the video, “Hey what up world! Ya’ll know I was sick, I was sick for like a week. But check it out, I’m well. God is the greatest. I had a lot to think about when I was almost dying underneath the covers with a fever. But I’m not dead, I am alive. I am alive!”
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He continued, “So I decided that I’m going to change my name for a week, in honor of my comeback. Ya’ll know I’ve been going as Puff, Puffy, Puff Daddy, P Diddy, Diddy, King Combs– my real name is Sean Combs– and for a week, this week only, call me by my new name.”
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Diddy– or, Swag– has also created a new Twitter handle for the week. You can follow him at @iamswag.
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You can watch the video of this announcement below. We dare you not cringe.
